Founded in 1985, Playwell distributes leading toy brands to retail stores and educational supply catalogues.

Playwell is proud to be the exclusive source for Beleduc educational products in the US and Canada.

About Beleduc

A family business based in Germany. They have been in the toy industry for over 50 years. Guided by the motto Play – Experience – Learn, they create, develop and market educational toys. Beleduc is a well-respected brand in the European market and distributes to more than 60 countries.